I have read many financial statements over the years. There are many ways to evaluate the health of a company. You have no doubt seen all of the ratio analysis models. I have boiled down the analysis to one item per financial statement. Common financial statements consist of three statements:
- The Balance Sheet–a snapshot of the company at a specific point in time.
- The Income Statement–summarizes operations over a period of time, normally one year.
- The Cash Flow Statement–summarizes where cash comes from and how it is spent. In my estimation this is the most important and most overlooked of the three statements.
Here is all you need to know:
The Balance Sheet–do you have a continued and increasing “debt to worth” ratio? If the answer is yes, this is of concern.
The Income Statement–do you have a continued and decreasing “gross margin?” If the answer is yes, this is of concern.
The Cash Flow Statement–are you generating “cash flow from operations” and if so, is it enough to pay off existing debt. If the answer to this is no on either or both counts, this is of HUGE concern.
There you have it, complete financial statement health analysis made easy.
If you perform the analysis and determine you need assistance, we are here to help.



